Upclose and Personal

PHOTO 1As a businessman, he has more latitude and his words carry more weight.  He is the Chairman and CEO of Cebu Landmasters, Inc, Cebu’s premier real estate development company and a successful full-time businessman. But stripped off with these titles, Jose Soberano III or Joe as he is fondly called, simply wants to be recognized with his role as a member of the Cebuano community who makes an impact on the lives of other people.

“It’s not just us, and not just me, we are surrounded with opportunity to help. I’m just doing what an ordinary Christian is expected to do, extend the best I could, and live it extraordinarily well.”

He is currently the Chairman of the Center for Industrial Technology and Enterprise. He had also served as President of the Rotary Club of Cebu, President of the Chamber of Real State Builders, and played civic roles in Habitat for Humanity Phils. Inc. Foundation, Children’s Hour and Sistema Pilipinas Inc.

Joe believes that spending time with the family and with God will make the balance in life. When his four children were schooling back in the days, he makes sure he spends time eating dinner with family as much as possible.

“As parents, we have to be supportive to their studies, show love, care and affection, do a constant follow-up on them, be demonstrative in cooperation of being a parent, show openness, show good examples and attend mass regularly, this is what it takes to be a parent.”

Joe has been part of the CITE family surprising the staff with his generosity on Christmases and gracing major activities with his presence. He commends the dedication and hardwork of the CITE faculty and staff and counts himself fortunate to have worked with them.

“I’m glad we have committed gentleman in CITE. Thanks for doing a great job. I love how they set their goals clearly, they’re very dynamic and the team’s dedication is priceless. I believe that being a teacher is not just an ordinary job but is one of the noblest professions. I’m so glad I got the chance to be part of it.”

But aside from being a member of the board, he is also a scholarship grantor of the school and benevolent donor. To the students, Joe has a message for the young blood:

“Make the opportunity count, do not forget the values, these are the elements for success. Embrace the teaching of the church. Life is a real balance. There has to be unity of life. Life should come with hardwork and living a Christian life. Most importantly, make a good impact on your fellowmen.” 

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