CITE Chairman Joe Soberano Named Top Entrepreneur


“When things are rough, we become better,” says Cebu Landmasters Inc. Chairman and Chief Executive Officer Jose “Joe” Soberano III when he received the Entrepreneur of the Year Award from the Cebu Chamber of Commerce and Industry (CCCI) last June 30, 2107 at the Marco Polo Plaza Hotel.

Mr. Soberano, who also serves as Chairman of CITE Board, was commended for his real estate development experience spanning 13 years of creating impact to communities in the Visayas and Mindanao through masterfully-planned and executed projects and developments.

In his acceptance speech, Mr. Soberano shares the company’s success with his people whom he owes the tremendous growth of CLI spawning 28 successful projects to date, (excerpt):

“I believe my fellow awardees will agree with me that awards are not just about us…. It is very much about the institution or company we represent, it is also about the values and the causes we stand for, and about the people that surround us that made it possible for us to be so honored and recognized. Personally, I am grateful to my fellow workers in Cebu Landmasters, Inc. for making the company grow and grow some more…”

Having nominated by CCCI President Melanie Ng, Mr. Soberano distinguished himself as the only entrepreneur who steered his own real estate business into becoming a publicly listed company in June.

Mr. Soberano cites family and putting God above all as surefire recipe to success, (excerpt):

“…For my parents for raising me the best way possible; for my children: Franco, Joanne, Jamie, and Joby for their tireless effort and support within the family and helping our company; and as you bestow upon me as your entrepreneur of the year, I make special mention to my wife, Marose whom I consider as the entrepreneur of all my years. Finally, I thank God almighty for without Him by our side, without our Lord Jesus behind and in front of us, without the Holy Spirit to guide us even the most prestigious of awards would lose its real meaning and true worth.”

The Entrepreneur of the Year award is the most prestigious among the awards bestowed by the chamber to cap the celebration of Cebu Business Month.  (photo courtesy of Sunstar/Ruel Rosello)